The year 2022 is off to a strong start with an event that is generating public enthusiasm across Africa: the Africa Cup of Nations.
After being postponed twice, the CAN is finally taking place in Cameroon, featuring the best African teams and the world's best players.
This is a rare opportunity for advertisers to capitalize on the fervor and passion of the public to promote and showcase their products. It is also an opportunity for TV channels and radio stations broadcasting the matches to break audience records or generate new subscriptions.
The year 2022 is also marked by African fiction: budgets for audiovisual production are increasing and there are more and more projects for series made in Africa. We will soon be devoting a full report to them.
We hope that 2022 will enable everyone to bring their projects to fruition.
We hope that these new projects will find their audience and generate the revenue needed to launch other projects and new initiatives.
We also hope that more and more of you will keep us informed of your achievements, read our articles, and support us.
We hope that 2022 will be a great and wonderful year for all of you.
ADWEKNOW