TikTok has just unveiled its intention to share its advertising revenue with content creators.
The social network is formalizing this new strategy with the launch of TikTok Pulse, offering its most popular users the opportunity to monetize their content. On the advertiser side, TikTok is simultaneously evolving its offering, ensuring that their ads are shown in videos that are among the top 4% most popular on the network.
Initially, only accounts with more than 100,000 followers will be eligible for advertising revenue sharing, a solution already deployed by other leading platforms such as YouTube.
It is worth noting that TikTok now has over one billion monthly users.
In recent years, new platforms such as TikTok have been arriving on the continent. These new players are changing the game and shaping a new future for digital communication, particularly through the development of new video content. "TikTok occupies an important place in the African digital landscape. We can see this in the amplification and virality of certain videos. This success can also be explained by the explosion of humorous content creators. They have a space on mobile devices where they can express themselves authentically, without limits on perception, technical constraints, and even less so on time," says Amélie Ebongué, social media expert, in an interview with Adweknow.
Like many other players, the Chinese social network is now focusing on Africa, with its strong demographic growth and high mobile penetration rate, to expand. TikTok took advantage of the latest edition of the Africa Cup of Nations to unveil its positioning on the continent and win the hearts of the African public.