A few weeks after its launch in Ivory Coast, Boomplay, a music streaming platform owned by Chinese company Transsnet Music Limited, has appointed Paola Audrey Ndengue to head up its new offices.
An expert in the creative and cultural industries, Paola Audrey Ndengue has nearly 15 years of experience in the world of media, music, and influence in French- and English-speaking Africa.
It should be noted that in 2019, the platform already had more than 46 million users spread across Nigeria, Kenya, Tanzania, Ghana, and Cameroon.
But since 2019, Dele Kadiri, CEO of the platform, has been expressing ambitions to develop in French-speaking Africa in order to expand its activities and attract new listeners. This has now been achieved, as Boomplay has announced the opening of its first offices in Abidjan, Ivory Coast.
"This physical presence represents Boomplay's mission to promote local talent by providing them with a platform and resources both inside and outside the service, enabling them to reach a wider audience of music lovers across the continent," " said Tosin Sorinola, Director of Artist and Media Relations at Boomplay.
With more than 70 million active users per month, 80 million songs, and thousands of playlists accessible through its service, Boomplay aims to support the Ivorian music ecosystem.