Transforming public relations through artificial intelligence?
That is the ambition of Opinion & Public, a public relations agency based in Ivory Coast affiliated with the global BCW network and created in 2019 by Kwame Senou. Through this entity, he represents BCW in Ivory Coast, Guinea, Benin, and Liberia.
Using artificial intelligence, the agency aims to transform PR and communications on the African continent by analyzing international and local media and extracting all the data needed to advise its clients. This data will provide a necessary basis for decision-making and the definition of communication strategies for all professionals in the field, as well as for investors involved on the continent. The lack of data remains a real challenge for all economic players, particularly in French-speaking Africa.
This initiative should significantly improve the services it provides to its clients, such as media monitoring, crisis management, reports, dashboards, and automated summaries, among others, according to the official press release from Opinion & Public BCW.
"Strategic communication is more effective when it is coupled with quantitative data and clear analysis across all markets, particularly in today's media landscape. As a company providing public relations and communications services, Signal AI's solution allows us to leverage the value of big data and answer the questions that matter to our clients; that's what makes this partnership so exciting," said Adeola Ibiyemi, Project Manager at Opinion & Public BCW.
To achieve this, the agency has formed a strategic partnership with Signal AI, a decision-support solution that draws on news, programs, blogs, and regulatory data from around the world to analyze context and extract data and information useful to decision-makers, regardless of their industry.