According to the Omedia institute, which monitors IPTV in several countries, TV advertising investment fell by 45% in the first quarter of 2023 in Cameroon.
Last year, they broke all records with a 76% increase in the first three months of the year. The African Cup of Nations, which took place in Cameroon from January 9 to February 6, 2022, and saw Cameroon finish in third place, played a major role in this.
This year, with 887,435,000 CFA francs for the entire first quarter of 2023, we are back to the levels of previous years (-45% compared to 2022 but -2.4% compared to 2021).
