(Press release)
TV5MONDE has chosen the Gédéon agency to illustrate its new brand platform. Starting in fall 2025, this will include a new logo and a new look for its channels, video platform, and mobile apps available worldwide.
As part of the new strategic plan led by its CEO Kim Younes, TV5MONDE has decided to modernize its brand image by reaffirming its resolutely multicultural identity and its role as a link between French speakers around the world.
The Gédéon agency has just been selected on the basis of a bold proposal based on the idea of weaving to illustrate the desire to recreate connections and a color palette composed of five original shades.
This new brand platform and its on-air and online versions will be unveiled at TV5MONDE's fall conference at the end of September 2025.