According to IPSOS, which tracks television advertising investments in Ivory Coast,
TV advertising investments increased by 33.1% in 2024 compared to 2023.
The year began with remarkable growth linked to the Africa Cup of Nations, which generated considerable enthusiasm among advertisers (+83% in the first quarter of 2024 compared to the first quarter of 2023).
This raised the question of whether the entire advertising budgets for the year had been "burned through" in just a few weeks.
After a slowdown in the second and third quarters, the TV advertising market regained momentum in the fourth quarter, which also saw remarkable growth of 30.5%.