The Unilever group, which recently became the official sponsor of the FIFA World Cup and FIFA Women's World Cup until 2027, has just announced that it will also be the official sponsor of the "TotalEnergies CAF Africa Cup of Nations, Côte d'Ivoire 2023" (taking place in Côte d'Ivoire) through its Rexona brand and the 2024 Women's Africa Cup of Nations (to be held in Morocco) through its Rexona, Dove, Dove, and Axe brands.
This partnership with CAF makes Unilever the "exclusive personal care consumer goods partner" for both tournaments, while also working closely with CAF on a series of football-related initiatives across Africa…
For Unilever International CEO Assem Puri, "this tournament helps us bring to life our goal of 'serving the underserved' and engaging a broad audience through our personal care products. Through this partnership, we are also delighted to connect with the next generation of soccer players across Africa and help them grow."
Video RexonaCAF 2023