In recent days, the streets of Abidjan have been flooded with visuals from communication campaigns launched by two major players in the Ivorian audiovisual sector.
The first campaign promotes LIFE TV through visuals featuring the hosts of its main programs: LIFE TALK, LIFE WKD, LIFEMUSIC, and WILLY A MIDI.
This campaign is simple and impactful, and is very similar to the one that the NCI channel ran when it launched to promote its programs.
This type of campaign helps to raise the profile and image of these young channels and their programs, which are still relatively unknown.
At the same time, CANAL+ has launched a major campaign on the theme "CANAL+ Every Day Together" using 4X3 posters and a film broadcast on social media.
Unlike the Life TV campaign, which promotes its own programs and presenters, this EVERY DAY TOGETHER campaign celebrates moments spent watching the CANAL+ Group's flagship programs: major soccer matches, movies, documentary series, alone or as a couple, with family or friends.
