TV advertising investment grew by 31.3% in the first half of 2020 in Côte d'Ivoire. This growth, which was seen in each of the first six months of the year, highlights advertisers' growing interest in the new DTT channels despite the slowdown caused by the health crisis.
The top 10 advertisers remain fairly stable, however, as eight of the ten advertisers in the 2020 top 10 were already in the 2019 top 10.
More in-depth analysis could reveal whether this growth is due to an increase in the budgets of existing advertisers or a sharp increase in the number of brands not previously present on television.
