CANAL+ Advertising, the leading advertising agency in French-speaking sub-Saharan Africa, recently published in its sales pitch the audience shares of channels based on the latest data from KANTAR's Africascope 2023 study.
In addition to the results for SENEGAL, CAMEROON, and IVORY COAST, as well as those for BURKINA FASO and MALI, which have already been published on Adweknow, here are the results for GABON, the DRC, and CONGO.
In these three countries, CANAL+ Advertising's in-house channels occupy almost all of the top 10 spots, unlike in other countries covered by the Africascope study, where national public or private channels often appear in the top 5 or even the top 3.
Novelas TV ranks first in Gabon and Congo and second in the Democratic Republic of Congo.
CANAL+ SPORT channels are number one in the Democratic Republic of Congo, number three in Congo, and number five in Gabon.
Two channels are present in the TOP 10 of all three countries: Nollywwod and FRANCE24.
A+ ranks third in Gabon and second in Congo.
Also noteworthy is GABON's sixth place, first in GABON, and Molière's eighth place in the DRC (Kinshasa).
