THEMA, a subsidiary of CANAL+ International, specializes in publishing and distributing multicultural audiovisual content in Europe, notably through its offerings "Le Bouquet Africain," "Le Bouquet Maghreb" and "Le Bouquet Türk" available from ISPs, has renewed its trust in Kawarizmi by entrusting it with digital media buying to target the Maghreb, sub-Saharan and Turkish diasporas living in France and Europe.
"With this new agreement, we are strengthening our position as leaders in the multicultural audiovisual market in France and Europe. Kawarizmi's expertise in online media buying enables us to reach our audiences in these territories in the best possible way. After more than a year of collaboration, Kawarizmi has proven its solidity and reliability in developing THEMA's digital activities," said Timothée Vidal, SVP Multicultural and Digital Distribution.
"We are very proud of the renewed confidence shown in us by THEMA, which distributes channels that are highly appreciated by communities in Europe… To reach the right audiences, THEMA needs pure players who can support them and match their ambitions: this partnership is a testament to the quality of our expertise," said Hakim Hattou, co-founder of Kawarizmi.