Since the demise of DISCOP, there has been a growing need for the market to have an international platform for promoting audiovisual content and programs in Africa.
The Ivorian government, aware that cultural and creative industries generate employment, particularly for young people, has expressed its desire to position Côte d'Ivoire as a hub for the creative audiovisual sector, a filming destination, and a land of promotion for African audiovisual content.
This is how SICA was born in 2023, spearheaded by the Ivorian ministers of communication and culture.
The involvement of the Ivorian government has enabled the establishment of high-quality partnerships and promoted the international reach of the trade show: 20 partners, 28 exhibitors, 67 speakers, and
3,000 visitors from 15 different countries are expected to attend the three days of conferences, panels, workshops, masterclasses, and networking events.
This year, SICA's theme is "INNOVATION, DIVERSITY, AND FINANCING IN THE AUDIOVISUAL SECTOR: SOLUTIONS FOR A NEW ERA OF CONTENT."
Several key moments will punctuate the three days of the show, including:
- The foundations of financing: 5th from 2:00 p.m. to 4:00 p.m.: mapping of different financing strategies
- Financing conference: 6th from 10:30 a.m. to 12:30 p.m.: How to attract financiers: key steps for a bankable project
- Artificial intelligence at the service of screenwriters on the 5th from 4:15 p.m. to 6:15 p.m.
- Artificial intelligence at the service of writers on the 6th from 4:00 p.m. to 6:00 p.m.
- The Pitch competition will offer financial support and tailored guidance to three winners to help them carry out their content production projects.
Thursday, November 7 will be devoted to a tour called "ECHAPÉE BELLE 'CÔTE D'IVOIRE TERRE DE TOURNAGE'" (Beautiful Escape "Ivory Coast, Land of Filming") offered by the Ministry of Tourism and Leisure.