Following on from the Audiovisual and Advertising Guide we launched in 2020, two initiatives to list existing companies in media-related fields have emerged simultaneously.
A few weeks ago, Strat'marques launched the "Guide to Ivorian Communication Agencies," which lists more than 60 communication companies based in Côte d'Ivoire. Download it here
Clipse Africa, a company specializing in the distribution of press releases, has partnered with Africa Communications Week, a global network of communications professionals supporting Africa's transformation, to offer the "African Guide to Communications Agencies," which covers some 30 African countries, including French-speaking, Arabic-speaking, Portuguese-speaking, and English-speaking countries.
Far from being exhaustive, as it includes just under 120 respondents to the census across Africa and omits a large number of local and international agencies, this guide is a first step in an attempt to promote a highly fragmented and rapidly changing sector.
Download here