Just a few months after the creation of the first NBA Academy Africa in Dakar, aimed at identifying talent and structuring African basketball, the NBA is continuing its expansion and exporting itself to the continent.
For the first time in the association's history, the NBA has announced the creation in 2020 of the first professional league outside North America. Called the "Basketball Africa League," the future professional league will bring together 12 teams from the continent, which will be determined shortly after a selection period. Nine African countries, including Senegal, will host the competition's games.
This new initiative marks a crucial step for the NBA, which is seeking opportunities for international development, but also for the future of basketball. The launch of this new sports competition on the continent also represents a major media event for the local audiovisual landscape.