The Confederation of African Football (CAF) and the Local Organizing Committee (LOC) are pleased to present "Assad," the official mascot of the TotalEnergies CAF Africa Cup of Nations Morocco 2025, a vibrant symbol of African pride and passion for soccer.
Inspired by the Atlas lion, one of Morocco's most iconic national symbols, which is both unifying and powerful across the African continent, Assad takes its name from the Arabic word for "lion." It embodies strength, pride, and cultural authenticity, values that resonate deeply with fans in Morocco and across Africa.
As ambassador for the tournament, Assad embodies the enthusiasm, passion, and energy that make the continent's most prestigious soccer competition so great. He will play a key role in creating a lasting emotional connection with audiences and in mobilizing all generations, especially children and families, who are at the heart of African soccer culture and its future.
Present in stadiums, fan zones, and community events, Assad will be one of the main drivers of fan engagement. He will support marketing and promotional activities, energize digital content and interactive experiences, and play a lasting role in building and promoting the CAF brand identity.
Assad's visual identity is based on a friendly, youthful lion whose expressive features and energetic personality reflect the warmth, creativity, and diversity of Africa. Its color palette and overall style fit perfectly with the identity of TotalEnergies CAF CAN Morocco 2025, ensuring a consistent, modern, and dynamic image for the tournament.
Thinking beyond TotalEnergies CAF CAN Morocco 2025, Assad is firmly committed to the long-term vision for African soccer. He will continue to support CAF's youth and grassroots soccer development programs, school and community initiatives, and future forms of digital storytelling.
A true ambassador for sustainable African soccer, Assad's mission is to inspire, unite, and pass on his knowledge to new generations across the continent.
With Assad, TotalEnergies CAF CAN Morocco 2025 is set to deliver a memorable experience, celebrating the unity, pride, and strength of African soccer.
His arrival marks a decisive step in affirming the tournament's identity and deepening its cultural impact.