Launch film for the Dolima fresh milk range: "Meew mi sunu meew la – this milk belongs to all of us."
Creation, production, and direction: Aymeric Austry
DOP: Romain Vallade
Executive production: Ibra Dia
Voice Over: Ndongo D
Music: Faada Freddy
THE BRIEF
After yogurt, thiakry (a mixture of yogurt and millet) and crème fraîche, the brand is launching fresh milk. Milk sold in cartons, straight from the cow. It is not processed, only pasteurized. The brand wants to announce this launch to consumers in a communication campaign that puts farmers at the heart of the message.
PRODUCTION
Ndongo D, the famous Senegalese rapper and songwriter, lends his voice to the soundtrack, which he also composed.
BROADCAST
The film has been broadcast since April 4, 2021, Senegal's Independence Day, on Senegalese television and on the brand's social media platforms