The 3rd Indian Ocean Meetings took place from June 8 to 11 in Réunion. Organized by the Francophone Union, the event brought together more than 300 leaders and professionals to discuss major topics related to communication, creativity, media, and the energy and environment sector.
In parallel with these meetings, the 7th edition of the Young Francophone Advertising Talent Competition rewarded four winners for their campaign to raise public awareness of climate issues:
GRAND PRIX – "Making the invisible visible"
Théodore Helft (France), Elysée Taboué (Ivory Coast), and Ulysse Mouron (Senegal)
Mc Cann Dakar Agency
SPECIAL MENTION FROM THE JURY
"Planet Life Matters" Franck Olivier Goba (Ivory Coast)
Red Africa Agency – Publicis Group
EDUCATIONAL AWARD – TIE
– "How much does it cost?"
Christian Nanou (Burkina Faso)
Voodoo Group Agency
– "The creation of an automotive optimization label in Niger"
Yves Alexandre Bassono (Niger)
Agence Ag Partners
This competition, designed around the central theme of "climate: need for air," aimed to encourage advertising creation in order to increase the influence of the French language on an international scale, bring out new talent in the French-speaking advertising scene, and mobilize the communications community and the general public against global warming.