As part of the ADICOM DAYS (Africa Digital Communication Days) event organized by Totem Expérience, the sixth edition will take place in Abidjan on Saturday, November 12, at the Institut Français. Six hundred people are expected to attend in person for:
A TOPICAL THEME: ENGAGEMENT. Engagement on social media has reasons that reason cannot explain! What is the exact definition of engagement? How can it be predicted? What are the best practices? Is the algorithm my friend? Am I socially engaged myself? Likes, comments, shares, and sales. Focus on engagement.
A UNIQUE SHOW: The ADICOM community will come together for a unique show featuring talks by experts, presentations by GAFAM representatives, and awards for content creators from across the continent.
GUEST COUNTRY: NIGERIA. The ADICOM community is entering a new era with its expansion into English-speaking and Central Africa. For this edition, Nigeria will be the guest of honor, with invitations extended to the top players in digital creativity made in Nigeria.