The company Omédia has provided us with exceptional data on television advertising investment in Senegal for November and December 2022, during which the World Cup took place and the Senegalese team participated. The World Cup began on November 20 and ended on December 18. The public channel RTS broadcast the 28 best matches with exceptional editorial coverage.
In total, over the months of November and December, advertisers' TV advertising investments increased by +63.7% compared to the same period last year.
Despite the national team's elimination on December 4 in the round of 16, advertising investments in December more than doubled, reaching a record amount in Senegal of more than 3 billion CFA francs.
The biggest advertisers during this period were the same as usual, with November and December traditionally being months of heavy investment for many of them: telecom operators ORANGE and FREE, gaming and sports betting companies LONASE, 1XBET, and SUNU BET, as well as CANAL+, SOFTCARE, KIRENE, and KING Boisson.