(Press release)
Aby Media, the new company founded by Bernard Azria and Kimberley Azria, is joining forces with Globo, Latin America's leading audiovisual company, in a groundbreaking partnership.
This collaboration will enable Aby Media to produce and distribute some of Globo's most prestigious TV formats on the African continent.
This initiative represents a major turning point for the adaptation of universal stories in Africa. It opens up new perspectives for creators and broadcasters in the region and offers unprecedented opportunities.
Globo is renowned for its high-quality productions and the quality of its narrative approach. With a rich portfolio of international successes, Globo has had a profound impact on the global television scene, captivating audiences with fascinating stories.
"After distributing Globo's content in Africa for nearly 30 years, I am particularly excited and proud to launch this unprecedented partnership with Globo," said Bernard Azria, Co-Founder of Aby Media. "This partnership underscores our shared commitment to narrative excellence and is a major step forward in bringing premium content to African audiences." " Kimberley Azria, co-founder of Aby Media, added: "Our collaboration with Globo illustrates the importance of creativity and adaptation in today's TV industry. Together, we are committed to producing content that resonates with viewers while adhering to the highest standards of production and writing."
Fábio Mauro, Head of Content Distribution and Partnerships at Globo, said: "This partnership reinforces our strategy of selling formats, as was the case with 'Avenida Brasil', which has already been adapted in Turkey. We firmly believe in the strength of our productions and the universality of our stories. By selling formats, we will be able to convey Globo's DNA and our Brazilian identity while integrating it into local productions."
Angela Colla, Head of International Affairs and Co-productions at Globo, added: "This initiative comes at a crucial time in a rapidly changing media landscape. With growing demand for compelling entertainment, it is essential to manage risks and optimize resources. Adapting international TV formats is therefore a strategic approach to successfully navigating these challenges."
Aby Media is committed to promoting local talent and will represent Globo in Africa with exclusive titles such as "Pantanal," "Total Dreamer," "Shades of Sin," and "The Other Side of Paradise," among others.
By adapting these global successes to local markets, this partnership aims to meet the expectations of an increasingly demanding audience. It will offer African producers and broadcasters exceptional opportunities to engage with world-class formats and create new original works that reflect the cultural diversity of the African continent.
Aby Media and Globo will be present at MIP Africa in Cape Town from September 2 to 4, 2024, where they will present these original formats.