StarTimes, the Chinese pay-TV operator, has partnered with the NGO WildAid to produce audiovisual content raising awareness of wildlife protection on the African continent.
The NGO WildAid's mission is to end the illegal wildlife trade through awareness campaigns.
The memorandum of understanding covers the creation of new local programs on wildlife protection and their broadcast on StarTimes packages in Africa and on the StarTimes ON streaming app. Possible cooperation projects and the organization of events in the field are also under discussion.