YUP, a mobile money solution developed by Société Générale in Africa, now offers a music service called "Yup Music."
Designed with the support of Universal Music Group, users of the banking service will now have free access to music in several countries in West and Central Africa. The focus will be on local content made available through the collaboration with Universal Music and accessible via an app, even offline.
Only users of the Yup financial service will be able to access this new service, and it is the transactional aspect that will allow access to more music content.