According to the Omedia institute, which measures advertising investment in television in Senegal, this fell by 11.6% in the third quarter of 2024 compared with the same period in the previous year.
July, boosted by the Olympic Games, had nevertheless grown by +46.2% compared to July 2023, but August and September did not follow this trend at all.
Overall, however, the results for the first nine months of the year remain positive for Senegalese television channels, which grew by nearly 22% compared to the first nine months of 2023.
The Algerian group Bellat has made a remarkable entry into the TOP 10 advertisers. Distributed by the EDK group, which owns the LOWPRICE supermarket chain, Bellat products ranked 7th in the TOP 10 in July.