Sabine Gomis-Faure joins PhoenixPHD Côte d’Ivoire as Director of Business Francophone Africa
Sabine Gomis-Faure began her career at Mindshare Paris, part of WPP's M Group, in 1998 as a media buyer for Nike, Mattel, and IBM. She then joined Omnicom Paris as TV media manager, where she managed several accounts for over nine years, including PSA Group, Wrigley, Sony, PepsiCo, Sara Lee, Namco Bandai, and Dr. Oetker.
In 2010, she joined the Havas Group as Media Director and was responsible for the television and digital performance of FMCG brands such as Danone and Reckitt Benckiser.
Sabine Gomis-Faure arrived in Abidjan six years ago as Managing Director to head Havas Africa in Côte d'Ivoire. She led the agency on a growth trajectory with brands such as Coca-Cola, Emirates, Canal+, Unilever, MTN, L'Oréal, NSIA, Lafarge, Moneygram, Tata, Vlisco, and Nissan.
Adama Ballo, Chairman of the Board of Directors of Harmonies Media Group, reacted to the news by recalling that "Harmonies Media Group's pioneering approach in the region, investing heavily in audience measurement, offering specialized services, and creating value for advertisers, can only succeed with senior talent whose expertise can reduce the time needed to implement the necessary transformations. The arrival of Sabine Gomis-Faure is clearly part of the implementation of this pillar of Harmonies Media Group's plan."
PhoenixPHD is affiliated with PHD as part of Harmonies Media Group's affiliation with Omnicom Media Group in Côte d'Ivoire for French-speaking Africa. PHD is a global network offering communications planning and media buying services, built on a culture of agile strategic thinking and creative innovation.
As the leading media agency network in the region, Harmonies Media Group covers 15 countries, from Senegal to the Democratic Republic of Congo, and offers a global practice with local insights. Its services include strategy, media planning, media buying, media monitoring, media investment auditing, and consulting for multinationals and local champions.
Source: press release