(Press release)
In 2025, RFI and France 24 consolidated their positions at the top of the broadcast audience rankings in French-speaking Africa, across all media, according to the "Africascope 2025" study conducted by Kantar in Cameroon, the Republic of Congo, Côte d'Ivoire, Gabon, the Democratic Republic of Congo (DRC), and Senegal*. In addition, driven by video and social media, RFI and France 24's digital audiences recorded historic performances in 2025, with particularly strong growth for RFI's African languages. The two media outlets of the France Médias Monde group thus confirm their status as the most watched international television and radio channels in the region.
FRANCE 24, THE LEADING INTERNATIONAL NEWS CHANNEL
France 24 retains its position as the leading international news channel in French-speaking Africa and remains the most watched channel every day and every week, across all target audiences. Each week, nearly one in two inhabitants in the six countries surveyed watch the channel (47%, up 0.3 points from the previous wave in 2024-2025), and 91.4% of the population say they are familiar with it. The channel has seen a particular increase in its audience in Kinshasa and Brazzaville, where it has consolidated its position as the most watched channel on a daily basis, all channels combined.
Among executives and managers, nearly one in two (47.9%) watch France 24 every day in the six countries studied, and more than three in four watch it every week (76%). Across all channels, France 24 is the most watched channel by this target audience in Abidjan, Kinshasa, and Brazzaville, and ranks in the top five in terms of audience share in all countries.
RFI, FIRMLY ESTABLISHED IN THE AFRICAN RADIO LANDSCAPE
RFI is one of the most listened-to radio stations in the capitals of French-speaking Africa, across all channels. Firmly established in the African radio landscape, the world radio station retains its leading position in Brazzaville and Libreville, both in terms of daily and weekly audience figures, and ranks second in Abidjan, Yaoundé, and Kinshasa. In all the cities surveyed, nearly one in three residents (30.3%) listen to RFI every week.
RFI is the most listened-to radio station among executives and managers in Brazzaville (70.5%), Libreville (61.5%), and Abidjan (30%). In the six countries studied, the average daily audience reaches 40% of upper socio-professional categories (+2 points vs. 2024-2025). In addition, the entire target audience says they are familiar with RFI (99.4%).
RFI and France 24 perform well in the digital sphere, driven by video content
RFI and France 24 confirm their audience success in French-speaking Africa on digital platforms, driven in particular by video and social media platforms, with more than a billion videos viewed in the region on Facebook, YouTube, and TikTok.
France 24 recorded a 48% increase in video traffic on Facebook, while RFI saw a 10% increase. The launch of TikTok accounts enabled both media outlets to massively expand their audiences in French-speaking Africa, establishing seven of the ten largest communities for France 24 and eight of the ten largest for RFI.
African-language newsrooms are achieving record numbers of video views: Kiswahili has seen its audience grow 22-fold (7.2 million monthly views), Hausa reaches 19.8 million views (+721%), Fulfulde grows by more than 83% to 7.5 million, and Mandenkan by +79% (7.1 million).
A loyal audience despite suspensions in the Sahel
In Burkina Faso, Mali, and Niger, despite the suspension of RFI and France 24, their content remains highly popular on digital platforms: the social media platforms of both media outlets are widely followed, particularly videos, which are performing well and seeing an increase in viewing time.
These excellent results for RFI and France 24, complemented by those of TV5Monde over the same period, once again demonstrate the appeal of the complementary range of French and French-language channels, which attract large numbers of viewers, listeners, and internet users in the region.
Source: Kantar – Africascope 2025 (H1+H2), surveys conducted in April-May and November 2025 among 9,200 individuals aged 15 and over in seven French-speaking African capitals: Abidjan (Ivory Coast), Brazzaville (Congo-Brazzaville), Dakar (Senegal), Douala and Yaoundé (Cameroon), Kinshasa (DRC), and Libreville (Gabon).