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Quiz: Test your knowledge of media in French-speaking Africa with the AFRICASCOPE 2023 study

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To mark the release of Africascope's findings for 2023, Adweknow invites you to take a short quiz to test your knowledge of radio, television, and internet usage in the eight countries covered by the Africascope study. 

The answers can be found at the end of the article. 

  1. In which French-speaking African country studied by the Africascope 2023 survey is the television audience rating the highest?

DRC GABON CAMEROON

  1. In which French-speaking African country surveyed by the Africascope 2023 study is TV viewing time the lowest?

CAMEROON MALI CONGO

  1. In which French-speaking African country studied by the Africascope 2023 survey is the rate of radio listeners highest?

IVORY COAST BURKINA FASO MALI

  1. Which country has the lowest radio audience?

GABON IVORY COAST CAMEROON

  1. On average, across the eight countries studied, how long does each person spend watching TV compared to using the internet?

slightly inferior equivalent significantly superior 

  1. In which country is the percentage of regular Internet users (at least once a week) the highest?

MALI GABON SENEGAL

  1. At what level is this rate? 

Less than 50% Between 50 and 70% Over 70%

  1. In Senegal, the number of people with a TIKTOK account is higher than the number of people with a Facebook account.

True False

  1. On average across the eight countries, Facebook remains ahead of WhatsApp in terms of the number of people with an account. 

True False

  1. Snapchat surpasses Instagram in more than half of countries 

True False

Answers 

Q1: The DRC is the country with the highest cumulative television audience (98%). The average for the eight countries studied is 93%.

Q2: TV viewing time in Mali is 2 hours and 13 minutes, compared to an average of 4 hours and 5 minutes across the eight countries studied. Along with Burkina Faso (2 hours and 42 minutes), it is the only country where daily TV viewing is less than 3 hours and 40 minutes.

Q3: BURKINA FASO is the country where radio is listened to the most (88% cumulative audience), while this medium is listened to by an average of 50% of respondents in the eight countries surveyed.

Q4: CAMEROON, GABON, and IVORY COAST have the same level of daily radio audience, the lowest of the eight countries studied (36%).

Q5: The average time spent watching television is significantly higher than that spent on the internet (4 hours and 5 minutes per day compared to only 1 hour and 42 minutes for the internet). 

Q6 and Q7: SENEGAL is the country where internet use is most widespread. 74% of Senegalese people go online every day. In this country, the gap between TV and internet consumption is much smaller than in all other countries: 3 hours and 41 minutes for TV compared to 2 hours and 31 minutes for the internet. 

Q8: TIKTOK now has significantly more users than Facebook in Senegal (77% for TIK TOK versus 65% for Facebook). It is the only country where this is the case.

Q9: On average across the eight countries, WhatsApp is the platform with the highest number of registered users, ahead of Facebook (86% versus 82%). 

Q10: Snapchat surpasses Instagram in all countries except the Democratic Republic of Congo, Cameroon, Gabon, and Congo.

KEY TV FIGURES