QUIZ: Television viewership in Ivory Coast in 10 questions

See the answers at the bottom of the article.

All data in this quiz is taken from the latest Médiamétrie survey in Ivory Coast, which was conducted between January 8 and March 20, 2023, among 2,086 people.

  1. How much time do Ivorians spend watching television each day?

            3 hours 2 minutes 3 hours 46 minutes 4 hours 24 minutes

  1. What percentage of the Ivorian population watches television on average each day between 8 p.m. and 9 p.m.?

40% 60% 80%

  1. Which channel is best known among Ivorians (spontaneous awareness)?

A+ Ivory RTI1 RTI2

  1. What percentage of households in Ivory Coast have multiple TV sets?

            5% 10% 25%

  1. What percentage of households subscribe to CANAL+?

            56% 78% 92%

  1. What percentage of households subscribe to Startimes?

            2% 8% 17%

  1. What percentage of the Ivorian population listens to A+ Ivoire, NCI, and RTI1 each week?

            30% 50% 70%

  1. Which channel reaches the largest audience (total audience) each day?

NCI RTI1 A+ Ivory

  1. Which channel is listened to the longest each day?

Nollywood TV Novelas TV A+Ivoire

  1. How many channels exceed a 5% audience share?

            6 9 15

ANSWERS

  • 4 hours and 24 minutes
  • Every day between 8 p.m. and 9 p.m., 60% of the population watches TV.
  • In terms of spontaneous awareness, RTI1 is very slightly ahead of A+ Ivoire and RTI2.
  • 10%
  • 78%
  • 2%
  • More than 70% of Ivorians watch these three channels at least once a week. They are the only channels to exceed 70% in weekly viewership.
  • A+ Ivory Coast reaches the highest proportion of viewers every day ahead of RTI 1 and NCI. These are the only Ivorian digital terrestrial television channels to exceed a 20% cumulative audience share.
  • TV soap operas with a viewing time of 1 hour 42 minutes
  • 6

Source: Médiamétrie: Quarterly survey, January–March 2023