At the 2025 edition of the African Cristal Festival, which took place on October 15 in Casablanca, the Publicis Africa Group and AG Partners Africa stood out in particular, confirming their central place in the continent's creative dynamic.
The Publicis Africa group won the African Network of the Year award, a title accompanied by a total of 16 awards, including a gold medal, and 50 nominations in various categories.
These awards recognize the creative and strategic consistency of the network, which is present in 35 countries and includes leading brands such as Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Arc, Starcom MediaVest, ZenithOptimedia, and DigitasLBi.
The Holding Company of the Year award was also presented to the group, recognizing its ability to bring together talent and brands around wide-reaching campaigns. Publicis
Africa CEO Kevin Tromp hailed this success as "a demonstration of the depth of African talent and the strength of a network committed to supporting the continent's transformation."
Affiliated with the Publicis network, AG Partners Africa closed the 2025 festival with two major awards for its campaign for the European Union in Senegal:
– In the "print Ooh/large format billboard poster" category
– In the "social and influencer/best use of Facebook, TikTok, Instagram" category, in partnership with PHRENOS.eu
Not to mention a mention for AGP Cameroon, which was shortlisted with Orange Cameroon.
Based in Abidjan and with 14 agencies in 13 countries, AG Partners has established itself as the creative hub of French-speaking Africa for the Publicis Africa network, representing more than 200 employees across West and Central Africa.