| According to the latest Africascope study, and in an African audiovisual landscape dominated by thematic channels, TV5MONDE remains the leading general-interest channel in French-speaking Africa with a weekly audience share of 40.2% among viewers aged 15 and over. In the Democratic Republic of Congo, the channel achieved its highest weekly audience rating, with six out of ten people watching it at least once a week (+1.5 points to 62.1%). It has broken records in this country, recording its best audience share since 2018 at 0.9% and its highest brand awareness since 2016 at 90.6%. TV5MONDE has also seen a significant increase in its weekly audience in Côte d'Ivoire, up 2.1 points to 33.8%. Overall, TV5MONDE's audience share increased by 0.9 points among executives and managers, reaching 7.5%, its highest score since 2020. TV5MONDE ranks second among international channels in terms of brand awareness, with a score of 85.1% among viewers aged 15 and over and 97.8% among executives and managers. In Africa, TV5MONDE is available unencrypted on the SES 5 satellite alongside the children's channel TiVi5MONDE and the lifestyle channel TV5MONDE STYLE. The channel is available on the main satellite operator platforms, in local DTT offerings and in those of mobile phone operators. TV5MONDE also offers two digital services: TV5MONDE Afrique and TV5MONDEPlus, available on Android and the App Store. These excellent results for TV5MONDE in French-speaking Africa, complemented by those of RFI and France 24 on the same wave, once again demonstrate the appeal of the complementary range of French and French-language channels, which continues to attract a large number of viewers and listeners in the region. *Source: Kantar Africascope study conducted from September 23 to November 9, 2022, then from March 14 to May 11, 2023, in eight French-speaking African countries: DRC, Mali, Gabon, Ivory Coast, Senegal, Cameroon, Burkina Faso, and Congo Brazzaville. Africasco Press release |
Press release: TV5MONDE Afrique, the leading international general-interest channel in French-speaking Africa
