Launched in August 2022, Perplexity AI has quickly become a benchmark in the field of AI-augmented search. This revolutionary tool combines the power of a traditional search engine with the intuitiveness of a conversational assistant, offering an enriched, personalized, and rigorously sourced user experience.
Intuitive and sourced research
Perplexity's main strength lies in its ability to interpret queries formulated in natural language. By providing precise answers to users' questions, Perplexity systematically provides embedded citations. These references allow users to deepen their research and directly verify the sources of the information obtained, ensuring transparency and reliability.
Growing impact in web searches
Since its launch, Perplexity AI has experienced exponential growth, demonstrating its rapid adoption by users around the world. In 2023, the platform processed over 500 million queries, with an average of 10 million monthly active users. This trend continued in 2024, when Perplexity recorded over 50 million monthly visits, peaking at 57.8 million in August 2024. In January 2025, the site reached 57.8 million monthly visits. In addition, approximately 25% of Perplexity users are based in Indonesia, underscoring its international reach.
In-Depth Research
Perplexity is also positioning itself within the current trend of in-depth research, popularized by tools such as ChatGPT and Gemini's DeepResearch. This approach offers in-depth analysis, incorporating complex reasoning and advanced critical synthesis, allowing any user, even non-specialists, to access advanced insights that were previously reserved for experts.
Ambitious next steps
Perplexity continues to aim high, notably with the announcement of the development of a smartphone with native integration of the Perplexity Assistant, scheduled for release in the second half of 2025. This ambitious project promises to offer a revolutionary user experience, based on the ever-increasing integration of artificial intelligence into everyday life.
Perplexity is thus establishing itself as a major player in the digital age, constantly redefining the limits of what artificial intelligence can bring to research and everyday life.