Casablanca hosts Les Impériales Week 2025
Imperiales Week 2025 will take place from January 27 to February 2, 2025, in Casablanca, marking one of the most important events in French-speaking Africa in the field of communications and marketing. This edition will focus on the theme "The Paradigm Shift," highlighting the profound transformations taking place in the sector in Morocco and beyond.
Three pillars for a vision of the future
The event will focus on three main areas to analyze developments and opportunities in the sector:
- Business: Corporate strategies and new market dynamics.
- People: People at the heart of digital transformation.
- Tech: Technological innovation and its impact on communication and marketing.
A rich and varied program
The week will offer a wide range of activities for professionals in the sector:
- Masterclasses led by renowned experts.
- Conferences on current and future trends.
- Interactive workshops to deepen knowledge.
- Networking sessions promoting exchanges between industry players.
- A relaxing weekend to conclude the event.
The "Les Étoiles" Awards: Recognition of talent in the sector
During Impériales Week 2025, the Les Étoiles Awards will highlight the best communication campaigns of 2024. These awards will recognize achievements in eight main categories and 27 subcategories, covering all aspects of the industry, from digital strategies to creative campaigns.
The jury for the 2025 Les Étoiles Awards will be chaired by Pascal Cübb, president of IAA France and member of the International Advertising Association's international board. An iconic figure in the sector, he plays a key role in promoting and showcasing French talent internationally.