To ensure a successful launch, NCI deployed significant resources in advertising, cinema, radio, social media, and on-air.
Produced by the 6èmesens agency, these visuals and commercials were broadcast in two distinct phases.
The pre-launch phase, i.e., before the channel began broadcasting, saw NCI start to make a name for itself with the slogan "Télévivez la Côte d'Ivoire" (Experience Côte d'Ivoire on TV).
Since December 12, a second post-launch phase has begun with visuals highlighting the channel's different program genres and presenters.
In addition, five commercials were broadcast, particularly in Majestic cinemas, on social media, and on NCI: