For the Miss Côte d'Ivoire show, broadcast on RTI, a combined COMICI (COmite MIss Côte d'Ivoire) & RTI Digital team brought all the stages to life on social media, from the first day of the preliminary selections in the country to the grand finale at the Sofitel Abidjan Hotel Ivoire on July 1.
Special arrangements have also been made for the grand finale on July 1:
– Live RTI Mobile apps and RTI
website – Live Facebook, YouTube, and
Twitter – Live TikTok and Instagram
on all RTI Group platforms.
Some figures and results from this initiative:
over 50,000 simultaneous connections,
over 1,040,000 views,
over 100,000 comments,
nearly 5,000 shares, and over 1.5 million people reached in Provence, Africa, Europe (with the largest audiences), and the Americas.
A successful implementation and initiative!