Life TV celebrates its third anniversary on June 26, 2023.
Selected as one of the new channels for Ivorian digital terrestrial television (DTT), Life TV chose to launch several months after the other channels: A+ Ivoire began broadcasting on DTT on January 14, 2019, NCI followed on December 16, 2019, La 3 launched on February 16, 2020, and Life TV on June 26, 2020, a year and a half after A+ Ivoire and more than six months after NCI.
The M6 Group, which had acquired a minority stake and provided its experts to prepare for the channel's launch, handed over to local experts after a few months.
The channel never managed to make up for the delay it experienced at launch. With popular programs based on reality TV and entertainment shows, Life TV lags behind its competitors in terms of audience share. According to the latest figures from Médiamétrie, the channel has a 5.0% audience share among individuals aged 15 and over and ranks sixth among all channels in this category, which is still a good performance after three years of existence.
Life TV relies primarily on its Facebook page, which has 1,600,000 subscribers, its Instagram account, which has 471,000 followers, and the Group's media outlets to promote its main programs such as "Willy à midi," "Y'a problem ," "Le Grand Talk," "Au quartier," "Allo caviar," and "Le Club."