The Kirène Group, which markets Kirene mineral water and Candia milk drinks, among other products, has renewed its partnership with the Senegalese Football Federation.
This two-year partnership will end on December 31, 2022. It will cover upcoming events in which the Senegalese national team will participate, including the African Cup of Nations (CAN) scheduled to take place in Gabon from January 14 to February 5, 2021, and, if the team qualifies, the World Cup to be held in Qatar at the end of 2022.
Mr. Augustin Senghor, president of the FSF, and Alexandre Alcantara, CEO of Kirène, signed the contract in the presence of numerous Senegalese soccer officials and soccer player Idrissa Gana Guèye, captain of the Senegal Lions during their last match.
According to Mr. Senghor, "financial support has been increased considerably, so that we will receive 50 million each year in 2021 and 2022, as well as bonuses for qualification and performance in the CAN and the World Cup (Qatar 2022). "
During the press conference, Alexandre Alcantara, CEO of the Kirène Group, also referred to the Pepsi Cola Group, whose Pepsi Cola and 7UP brands are joining the Kirène Group's brand portfolio, and to his desire to extend these partnerships to the Senegalese Ligue 1 soccer league and beach soccer.