French startup Kawarizmi specializes in programmatic advertising, connecting agencies and advertisers to markets in the Middle East and Africa.
Founded by Salif Diop and Hakim Hattou, Kawarizmi is an agency specializing in digital advertising and programmatic media buying. Its mission is to connect brands with their online and offline audiences in geographical areas where there is high mobile penetration but where many people do not have access to the internet and where data is at its most expensive. Despite this, the development of the internet is accelerating and its potential is undeniable.
Since 2019, Kawarizmi has been offering online and offline solutions to reach different audiences. It focuses its activities on West and North Africa but intends to expand into other regions. To accelerate its development, the agency has launched a fundraising campaign to set up teams on the continent.