Kawarizmi announces triple-digit growth and the opening of two new offices on the African continent.
The agency, which specializes in digital advertising and programmatic media buying, has released its 2022 results. With a portfolio of 76 clients, Kawarizmi has achieved triple-digit growth for the second consecutive year. This growth has enabled the company's directors, Salif Diop and Hakim Hattou, to expand their teams, establish headquarters in Paris, and prepare for the opening of two offices in Africa in the first quarter of 2023, in Abidjan and Dakar.
The upcoming opening of our offices in Côte d'Ivoire and Senegal is the logical next step in our acceleration: advertisers, whether African or European, are in high demand and have validated our model, which delivers results for them. Our local presence will enable us to further anchor our support for brands and develop their campaigns even more,
both for local populations and for African diasporas living in Europe,
" says Salif Diop, CEO of Kawarizmi.
Since 2019, Kamarizmi has been connecting brands to their audiences in Africa, the Middle East, and Europe, geographical areas where there is high mobile penetration but where many people do not have access to the internet and where data is at its most expensive. Despite this, the development of the internet is accelerating and represents real potential.
The agency offers online and offline solutions to reach different audiences. In October 2021, Kawarizmi carried out the very first programmatic DOOH (digital out-of-home) activation on the African continent (excluding South Africa) on behalf of Air France West Africa. The campaign was rolled out in Côte d'Ivoire and included display, mobile, video, and native advertising.
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