Once again, the Ivorian advertising market grew significantly in September, according to data published monthly by Omedia.
With 1.063 billion CFA francs spent in September 2020, the advertising market grew by 69.4% compared to the same period last year, reaching its highest level ever and even slightly exceeding March 2020, the last month before the health crisis.
The most dynamic sectors are food and beverages, which surpassed the telecoms sector, which had been in the lead in 2019.
The top 10 advertisers are the major traditional advertisers that are present for most of the year: there were no new entrants in September.
