According to data published by the Omedia institute, which tracks gross advertising investments by advertisers in Senegal, Côte d'Ivoire, and Cameroon, TV advertising investments in Senegal rose sharply in June (+36% vs. June 2020).
This performance is particularly remarkable given that the first quarter of 2021
saw a 15% decline compared to the same period last year
.
Thanks to this exceptional month, the first half of 2021 ended on a positive note: +6.3% compared to the first half of 2020.
It should be noted that the first half of 2020 itself was down 9.1% compared to the previous year.
Everything suggests that the slowdown or even decline observed at the time of COVID is now behind us.
IPTV SENEGAL JUNE 2021
FIRST HALF OF 2021
