According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Senegal, these investments grew significantly in the first half of 2024 and now total nearly 15 billion CFA francs for the first six months of the year.
This remarkable growth follows two years of already very strong growth, with IPTV in Senegal almost tripling in 2024 compared to 2021.
Three advertisers have been in the monthly TOP 10 since the beginning of the year: the online betting service 1XBET, the online payment service K PAY, and MANAMAURI energy drinks.
A total of 27 different advertisers are featured in the 6 monthly TOP 10 lists.