IPTV in Senegal: +52% in the first half of 2022 Thanks to exceptional months in March and April, advertising investment in Senegalese television channels increased by more than 50% compared to the same period last year, according to data from the Omedia institute, which tracks TV advertising investment in several African countries. In March, the top three spots were occupied, as is often the case, by telecommunications and sports betting brands: 1XBET, Orange, and LONASE. However, in April, food brands drove this enormous growth, reaching a record figure of 2.8 billion CFA francs in one month. DOLIMA dairy products and KADI condiments ranked first and second in the TOP 10, which also included HALIB milk, ARLA powdered milk, Punch drinks, and Chef Aida products.
