According to the Omedia institute, which conducts monthly surveys of advertisers' television advertising investments, these investments rose sharply in Senegal for the fourth consecutive month (+19.3%) in November compared to November last year.
The advertisers most present on television in Senegal are very diverse. Of course, there are the major telecom operators and betting sites, but they are joined by manufacturers of milk (HALIB, GLORIA), baby diapers (SOFTCARE), spread (DELIA), an e-commerce site (JUMIA), and major international brands (CANAL+, SAMSUNG).
