According to IPSOS SENEGAL, which measures advertising investment in television in Senegal
TV advertising investments in Senegal increased by 16.7% in 2024 compared to 2023.
As in 2023, this growth is mainly due to an exceptional first half (+35.5%), with the third and fourth quarters remaining at the same level or slightly down compared to 2023.
Advertisers in the online gambling sector remain among the biggest investors in Senegal, which may raise some concerns about future television revenue, given current discussions on reforming the legal framework for advertising in Senegal, which aims to "control prohibited advertising activities, particularly gambling and products that are harmful to health, in order to protect consumers."