TV advertising investments measured by the Omedia institute, which tracks IPTV in several French-speaking African countries, grew by 10.2% in the third quarter of 2022 compared to the same period last year, reaching a total of 3.253 billion CFA francs.
This increase is mainly due to July, which saw a 46% increase, as did June (+49%), boosted by new advertisers such as Free, Nescafé, and So Straight, which were in the top 10 during these two months.