TV advertising data published by Omedia for April and May show strong growth in April (+27%) and a slight decline in May (-3%).
In total, since the beginning of the year, the Ivorian TV advertising market has grown by 24.5% in gross value.
Following the staggered launch of four new Ivorian channels (A+Ivoire, NCI, LA 3, and Life TV) over an 18-month period, the market, which has experienced significant growth throughout this period, appears to be settling into a new growth pattern.
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The TOP 10 brands still include telecom operators and major food and hygiene brands.
However, April's Top 10 also includes VINO COLA, SOLIBRA's new brand, which, as its name suggests, is a new recipe based on wine and cola.
In addition, GLOVO, the Spanish delivery platform present in 21 countries and recently launched in Ivory Coast, appears in the TOP 10 for the third consecutive month.
