The latest figures from the Omedia institute, which tracks advertisers' gross advertising spending in Côte d'Ivoire, show a very strong increase in the TV advertising market (IPTV) in June 2021 (+50% vs. June 2020).
Overall, the first half of the year saw growth of +28.6% compared to the first half of 2020.
Last year, despite the health crisis, the TV market had already grown by 32.4%.
