According to data from the Omedia institute, which tracks gross television advertising investment (IPTV) in several French-speaking African countries on a monthly basis, IPTV declined slightly in the second half of the year (-2.9%) after a very strong first half of 2021 compared to the previous year (Read).
Advertising investments in November, which grew by +77%, nevertheless enabled 2021 to end with an increase of 10.5% compared to the previous year. This represents an increase of +61% in two years and a record total of more than 13 billion CFA francs spent on television.