TV advertising investments (IPTV) measured by the Omedia institute, which tracks IP in television in several French-speaking African countries, fell sharply (-23.9%) in the third quarter of 2022 compared to the same period last year, reaching CFAF 727,844,000, as shown in the table below.
This sharp decline is mainly due to July, which fell by 64% compared to July last year. August and September also declined, but to a relatively lesser extent.