Advertisers' gross advertising investments increased by 15.9% in the first quarter of 2021 compared to the first quarter of 2020, according to the Omedia institute, which conducts monthly advertising monitoring of the CRTV and CANAL2 television channels in Cameroon.
Five advertisers appeared in the TOP 10 in January, February, and March 2021 on these two channels: telecom operators Orange Cameroon and MTN Cameroon, and online betting sites 1XBET, PREMIER BET, and CASH TV BET.